Our Leadership

Chances are if you’ve ever been to SEMA, AAPEX, Vision or ASTE, you’ve met Mike DelaCruz. He has attended over 100 Industry Conferences and has personally stepped into over 1600 auto repair shops around the country and in Canada. Mike has seen first-hand what the most successful businesses are doing and has taken every little detail into account as he works with his clients.

He sits on the Automotive Service Councils Educational Foundation Board (ASCEF), he has won multiple industry awards and recognition, he has taught over 100 in-person and web courses to small business owners, has participated in multiple roundtable discussions and fireside chats.

Mike resides in Silicon Valley with his wife Tina and their four children; Isabella, Dominic, Makayla and Leila. He has a passion for Mixed Martial Arts and currently trains at El Niño Training Center under Gilbert Melendez. He also holds a purple belt in Brazilian Jiu Jitsu under Master Charles Gracie.

Luke Edwards grew up in Ventura, California, immersed in the automotive industry from an early age at his father’s Meineke Car Care Center. This first hand exposure to the day-to-day operations and challenges of running an auto repair shop shaped Luke’s deep understanding of the industry.

Luke earned a Bachelor’s degree in Communications and New Media Marketing from Southern New Hampshire University, where he combined his passion for storytelling with innovative marketing strategies. While pursuing his degree, he co-founded a marketing agency with his father, gaining invaluable experience working with towing companies, auto repair shops, and salons.

In early 2023, Luke joined Overdryve as the company’s first employee shortly after its launch. Starting as a Client Marketing Manager, he quickly demonstrated his expertise and leadership, earning a promotion to Director of Client Marketing. In this role, Luke oversees all operations and plays a pivotal part in driving Overdryve’s growth. As one of the faces of Overdryve, Luke partners with founder Mike to push the company to new heights, bringing a unique blend of creativity, strategic thinking, and an unwavering passion for helping clients thrive and achieve success.
Luke now lives in Post Falls, Idaho, with his fiancée and soon-to-be wife, Lily Bartle, and their amazing dog, Ranger. He has a passion for animals, especially dogs, enjoys working out, and loves playing or watching basketball. Family is one of the most important things to Luke, and a fun fact about him is that he stands at an impressive 6’6”.